The Democratization of Video

I have a confession to make: I used to be incredibly bored at work. I loved producing video, but I was forced to do it on a factory scale. I was just churning out material without really thinking it through. When I expressed frustration, the response always came down to budgets, "those kinds of videos cost a lot of money and time." Then, I was lucky enough to get laid off from an employer that was closing their New York office. This gave me the window to start my own shop. Now that I am in charge, we take a thoughtful approach with partners and clients who care about the visuals and messaging just as much as we do. That whole bit about big budgets? Not here. Never again. The coolest part of

© 2016 by DeGroff Designs

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