Digital Video Consulting
Video has become an integral part of digital marketing, which makes it even more important to ensure the tone, writing style and delivery of your video content really resonates with your audience. Sorrentino Media offers digital video consulting services where we will recommend a top-notch video strategy, evaluate your current or existing video content, and ensure your digital marketing is standing out against your competitors.
Our expertise in digital media is vast. We've helped several companies – including Circa News, Zazoom Media Group, and TheBlaze – with successful content launches on digital platforms, OTT and television. We assist major digital firms and startups with their writing and on-air delivery, teaching them to develop a voice and style that will guarantee success for years to come.
If you currently have video content on your website that you aren’t thrilled with, or you’re unsure of which video clips would be best to present on your social media pages, or you’re simply trying to turn your in-house videos into something that tells a compelling story, Sorrentino Media is here to help! Learn about the various services we offer and reach out to us today if you’re interested in receiving expert consulting for your digital marketing strategy.
MMJ / Backpack Journalist Training
Digital media is growing, and on-camera talent is a big part of that movement. Many digital properties find themselves with a mix of both traditional broadcast anchors and young millennials. A seasoned broadcast anchor may not fully recognize or understand the drastic difference in tone and delivery that digital content requires. While a young person does understand digital content, they have little to no experience and may feel rather anxious to be on camera.
Sorrentino Media can help both groups to transition and feel comfortable. From identifying and working through the appropriate on-air tone and delivery that is essential for web content, to guiding new talent through the many important skillsets that are come from a traditional TV news background – we do it all and we can help on-camera talent get where they need to be in today’s digital media world.
In broadcast media, content is king. Mike Sorrentino knows that area better than most, having worked for more than a decade in traditional TV news production (Fox News Channel) and by writing, producing and editing a full-season of a national broadcast lifestyle TV show (Hook, Line & Skillet).
Content is changing at a rapid pace, making dramatic shifts to the web. Michael can take his strengths and experience from his years of traditional broadcast television and apply it to the current shift in content production. The result? He produces relevant, savvy and visually stunning digital videos.
There is a wide range of recent projects he has worked on, from 30 second text-on-screen Facebook videos, to Facebook Live & Periscope broadcasts, to short-form video series, for clients such as Time, Inc.
Does this situation sound familiar? You have an amazing idea and it looks great on paper. But your entire team is telling you that it's just too hard, that it’s not feasible or that it’s "impossible". You’ve hit a brick wall and you feel stuck. That's where we come in.
With our unique set of skills and trained perspectives, we will find a way to make your vision come to life efficiently and within your budget. Sometimes you just need the assistance and guidance of a video marketing consultant that can take your idea everyone deems unrealistic and show you how much of a reality it can be. Our client’s often find that simply having another person in the room that will present ideas and give an outsider’s perspective can move the ball forward and get their marketing strategy back on track.
Digital Marketing Consulting in NYC
Sorrentino Media is a full-service NYC production company. This means that we don’t just produce digital content – we will also consult with you on what kind of video content would be most efficient, valuable and cost-effective for your brand and business. From the first steps of planning to the final steps of post-production editing, we are with our clients every step of the way.
If you’re interested in learning more, get in touch with us online or give us a call at 212-203-8419. We look forward to hearing from you!
"As a network news professional, Mike anticipated our needs in helping to train our digital newsroom in a start-up environment. He has an understanding for the latest technology that is driving news gathering today and was able to break it down for my staff who needed to get up to speed fast on how to best use the tools to create compelling content."
Grace Cutler| Managing Editor, Circa News