© 2016 by DeGroff Designs

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Digital Video Consulting

It's important to hit the right tone in writing style and delivery so that your video resonates with a digital audience. We've helped companies like Circa News, Zazoom Media Group, and TheBlaze with successful content launches on digital platforms, OTT, and Television.  ​

MMJ / Backpack Journalist Training

Digital media is growing and on-camera talent is a big part of that movement. Many digital properties find themselves with a mix of both traditional broadcast anchors - who many not yet recognize the drastic different in tone and delivery that digital content calls for - to young millennials, with little experience, anxious to be on camera.


Michael can help both groups transition, by identifying and working through the appropriate on-air tone & delivery for web content, to guiding new talent with the many important skillsets that are learned from a traditional TV news background. 

Content Development


Content is king and used to reign on broadcast television. Michael knows that area better than most, having worked for more than a decade in traditional TV news production (Fox News Channel) and by writing, producing and editing a full-season of a nationally-broadcast lifestyle TV show (Hook, Line & Skillet).


Today, content is changing at a rapid pace, shifting dramatically to the web. Michael's strength lies in skillfully applying his years of traditional broadcast experience to the current shift in content production. The result? Creating relevant, savvy and beautifully-produced digital videos. 


Projects to date have ranged from 30 second text-on-screen Facebook videos, to Facebook Live & Periscope broadcasts, to short-form video series for clients such as Time, Inc.

Operational Workflow


You have an idea that sounds great and looks great on paper. But, in reality, your whole team is telling you that it's just too hard or "impossible". 

That's where we come in. We will find a way to make it work most efficiently and within your budget. 


At Contently we think it's important to have both younger and seasoned executives participate in speaking and press engagements. Michael has been a great resource for getting them the speaking and media training they need. He makes them feel comfortable during the training process and we've seen great improvement in their ability to confidently connect with audiences

"As a network news professional, Mike anticipated our needs in helping to train our digital newsroom in a start-up environment.  He has an understanding for the latest technology that is driving news gathering today and was able to break it down for my staff who needed to get up to speed fast on how to best use the tools to create compelling content"

Grace Cutler| Managing Editor, Circa News