A podcast is a great way to get your business noticed. It’s an intimate medium that allows you to connect with your audience on a personal level, and it’s a great platform for promoting your business.

But before you start recording, there are a few things you should keep in mind. We’ve compiled our top do’s and don’ts for every business podcast.

The Do’s

Do your research

Before you start recording, it’s important to do your research. Figure out what topics you want to cover, who your target audience is, and what format will work best for your business. You should also take the time to listen to other business podcasts to get an idea of what’s out there and what works well.

This also includes researching each guest that joins your podcast. Make sure you know who they are, what they do, and why they would be a good fit for your show. The last thing you want is to be caught off guard by a question or topic. Prepare your questions or talking points well in advance, and send them the episode agenda ahead of the recording session.

Recommended Read: How to Be an Awesome Podcast Host

Do plan your content & episode scripts

Once you’ve done your research, it’s time to start planning your content. Decide what topics you want to cover and map out an outline for each episode. This will help you stay on track and ensure that each episode is packed with valuable information.

You should also write out a script for each episode. This doesn’t mean that you have to read from a teleprompter, but having a general idea of what you want to say will help keep the conversation flowing. It’s also a good idea to have some questions prepared in case there are any lulls in the conversation.

Recommended Read: 6 Tips for Writing a Podcast Episode

Do invest in quality equipment

If you want your podcast to sound professional, you’ll need to invest in quality equipment. This doesn’t mean that you need to break the bank, but it does mean that you should purchase a good microphone and recording software. There are a number of affordable options out there that will give your podcast the sound quality it deserves.

Do promote your podcast

Promoting your podcast is essential if you want people to listen. There are a number of ways to promote your podcast, including social media, email marketing, and paid advertising.

Recommended Read: 4 Ways to Start Monetizing a Podcast

Do be yourself & have fun

Remember that a podcast is a personal medium. Be authentic and be yourself. This will help you connect with your audience on a more personal level and build trust. Podcasting can be a lot of work, but it should also be enjoyable. If you’re not having fun, it will show in your episodes. So relax, let loose, and enjoy the process.

The Don’ts

Don’t ramble

When you’re recording, it’s important to stay on topic. Rambling will lose the attention of your listeners and make your podcast seem unprofessional.

Don’t sound like a sales pitch

Your podcast should provide value to your listeners, not be one big sales pitch. If you’re constantly trying to sell something, your audience will tune out. Instead, focus on providing useful information and resources that will help your listeners in their businesses.

Don’t forget to edit

Once you’ve recorded your podcast, it’s important to edit the audio. This will help ensure that your podcast is clear and concise. It’s also a good idea to have someone else listen to your podcast before you publish it, to catch any mistakes that you may have missed.

Editing can be time-consuming, but it’s worth it to put out a polished product. (If you need help from a podcast production team, get in touch with us to discuss our podcast editing services.)

Don’t neglect the artwork

Your podcast artwork is often the first thing people will see, so it’s important to make a good impression. Keep your artwork simple and professional, and make sure it’s consistent with the branding of your business.

Don’t forget to market your podcast

Marketing your podcast is essential if you want people to listen. There are a number of ways to promote your podcast, including social media, email marketing, and paid advertising.

Don’t be afraid to experiment

Podcasting is a new medium, so there’s no one right way to do things. Experiment with different formats, topics, and lengths to find what works best for your business. And don’t be afraid to change things up if something isn’t working.

In Summary

Podcasting can be a great way to promote your business and connect with your audience. By following these do’s and don’ts, you can create a successful podcast that will engage and inform your listeners. And if you need help along the way, our team of podcast production experts can assist. Get in touch with us today to learn more!