Video Production Insights, Research & Articles

The Power of Interactivity: Engaging Your Viewers During Live Streams

August 29, 2023 Live Streaming

Are you a seasoned host in the world of live streaming, or are you relatively new to this concept? Regardless of your experience level, one undeniable truth remains: the ability to captivate and maintain viewer engagement during live streams is…

Leveraging Podcasts to Boost Brand Awareness & Lead Generation

August 28, 2023 Podcast Production

It goes without saying that podcasts have seen an unprecedented surge in popularity. The reason you landed on this page is likely because you’re already aware that podcasts have become a go-to source of entertainment, education, and information for millions…

Creating a Captivating Live Stream: 7 Storytelling Techniques that Will Make Your Script More Memorable & Engaging

July 30, 2023 Live Streaming

Live stream video content is a powerful tool for businesses and individuals to connect with their audience in real-time. Among the various factors that contribute to a successful live stream, storytelling stands out as a crucial element that can transform…

Webcasting and Hybrid Events: Blending In-Person and Virtual Experiences

July 18, 2023 Live Streaming

The way we connect, communicate, and engage with one another has drastically transformed in recent years. The rise of webcasting and hybrid events has revolutionized the event industry, providing exciting opportunities to bridge the gap between in-person and virtual experiences….

Live Streaming for Events: 3 Tips & Best Practices for a Successful Virtual Event

July 3, 2023 Live Streaming

Live streaming events can be an effective way to reach large audiences and share content that may not otherwise be accessible. Since it allows people from all around the world to participate in real-time, regardless of their geographical location, it…

Interviewing Skills for Podcasters: Techniques to Bring Out the Best in Your Guests

June 15, 2023 Podcast Production

What would a podcast be without the appearance of special guests? Many shows rely heavily on interviews with experts, celebrities, and other interesting people to bring in a different point of view and provide an entertaining episode. But conducting an…

Remote film crew instructs a subject where to look while producers are on Zoom.

The Three Keys to Successful Key Opinion Leader (KOL) Interviews: Unpacking the Art of Pharmaceutical Storytelling

June 12, 2023 Remote Video ProductionVideo Production

In the pharmaceutical field, the stories of how medication can dramatically transform lives are awe-inspiring and deeply human. At Sorrentino Media, we’ve been fortunate enough to partner with several firms for this type of content marketing, using our expertise in video…

How to Host a Virtual Conference with Live Streaming [2023 Guide]

May 24, 2023 Live Streaming

Virtual conferences and remote events have become a increasingly popular since the worldwide coronavirus pandemic, and this form of event has proven to be an effective way to bring people, companies and organizations together from all corners of the earth….

The Rising Importance of Animation in Legal Cases

May 5, 2023 Video Production

As technology continues to advance and become more integrated into our daily lives, its influence is permeating various industries, including the legal field. One of the most significant developments in recent years has been the increasing use of animation in…

The Power of Simplicity in Digital Marketing Campaigns

March 30, 2023 Video Production

In the world of digital marketing, there’s a common saying: “Don’t try to boil the ocean.” This simple piece of advice encapsulates the importance of keeping your marketing campaigns narrow and focused. In an age where attention spans are shorter…

Maximize Your Tech Company’s Reach with Budget-Friendly Video Podcasts: Harness the Power of AI

March 29, 2023 Podcast Production

In today’s rapidly evolving business landscape, tech companies must find innovative and cost-effective ways to maintain a strong presence in the market. One solution that has emerged as an essential tool for content marketing is video podcasting. YouTube was recently…

Yes, AI is Here to Stay for Video. No, That Doesn’t Mean My 4 y/o Can Edit Your Marketing Video

March 28, 2023 Video Production

I miss sitting in an edit room. It’s been 3 years since Covid shut everything down and our digital media production company is now fully remote. In a million ways, this is great. There’s also a lack of personal connection…

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