In the pharmaceutical field, the stories of how medication can dramatically transform lives are awe-inspiring and deeply human. At Sorrentino Media, we’ve been fortunate enough to partner with several firms for this type of content marketing, using our expertise in video production to shine a light on these moving narratives. One shining example of our work is the project we undertook with Spinraza (from Biogen).
In collaboration with the talented team at Area23, we unfolded the life-changing stories of Jonna and Yarianna, and demonstrated how their lives were significantly impacted by this pharmaceutical breakthrough. This project went beyond merely capturing people on camera. It was about making the subjects comfortable, setting up the perfect shot, and crafting a narrative that riveted viewers while driving home the tremendous impact these drugs have on people’s lives.
Now, how do we make this magic happen? There are three crucial keys we’ve discovered in our journey of telling these heartening stories:
- Keep it small: At Sorrentino Media, we champion a minimal footprint approach without compromising quality. We believe in the power of small, highly skilled teams that not only get the job done but also create a comfortable, intimate atmosphere for our subjects. We’ve become experts in remote production, uniquely positioning us to send a camera to any subject, anywhere in the world, without the need to bring the whole team along. This results in a more personal and impactful interview that authentically communicates the remarkable effects these pharmaceuticals can have.
- Do your homework: Preparation is an essential part of our process. We conduct thorough site-surveys, understanding the location, the surroundings, and most importantly, the individual whose story we are privileged to tell. This not only helps us to get the best possible shots, but also ensures we approach the story as a partner fully invested in its telling, not just as a one-day crew.
- Soup to nuts, open communication: Our philosophy extends to maintaining open lines of communication between our field crew and the post-production team. We’re a full-service production company and when we can oversee a project from the shoot to the editing room, the quality is invariably higher. This uninterrupted flow of information ensures a smooth transition, allowing the narrative to shine through in the final product.
Our dedication to these principles has earned us a reputation for being the friendliest video production agency on Madison Avenue. This is a testament to our unwavering commitment to making our subjects feel comfortable and at ease, ensuring we capture the most authentic and impactful narratives possible.
Crafting compelling KOL videos requires a combination of technical expertise, empathy, meticulous preparation, and open, effective communication.
When you partner with us, you’re not merely engaging a video production team. You’re teaming up with a passionate group committed to ensuring your story leaves a lasting impact. Reach out to us today, and let’s explore how we can make your story resonate!