Remote film crew instructs a subject where to look while producers are on Zoom.

The Three Keys to Successful Key Opinion Leader (KOL) Interviews: Unpacking the Art of Pharmaceutical Storytelling

In the pharmaceutical field, the stories of how medication can dramatically transform lives are awe-inspiring and deeply human. At Sorrentino Media, we’ve been fortunate enough to partner with several firms for this type of content marketing, using our expertise in video…

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The Rising Importance of Animation in Legal Cases

As technology continues to advance and become more integrated into our daily lives, its influence is permeating various industries, including the legal field. One of the most significant developments in recent years has been the increasing use of animation in…

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simplicity in digital marketing campaigns

The Power of Simplicity in Digital Marketing Campaigns

In the world of digital marketing, there’s a common saying: “Don’t try to boil the ocean.” This simple piece of advice encapsulates the importance of keeping your marketing campaigns narrow and focused. In an age where attention spans are shorter…

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Yes, AI is Here to Stay for Video. No, That Doesn’t Mean My 4 y/o Can Edit Your Marketing Video

I miss sitting in an edit room. It’s been 3 years since Covid shut everything down and our digital media production company is now fully remote. In a million ways, this is great. There’s also a lack of personal connection…

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Explainer Videos: What Are They & What Makes Them Effective?

The World Wide Web certainly has no shortage of video content. Companies and brands rely heavily on their video content to drive their business through web traffic, sales and overall brand awareness. But a large part of any video marketing…

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Storytelling on a Deadline

Yesterday, reports came out that part of the reason for postponing today’s January 6th Committee hearing may be due to the compilation of the videos being used in the committee’s presentation. Rep. Zoe Lofgren (D-Calif), a January 6th Committee Member,…

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3 Types of Brand Video Content Your Business Needs

Video has become a cornerstone of most marketing strategies and campaigns. Consumers are far more likely to work with a brand that utilizes video on their social media and website, and most would prefer to watch a video about a…

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6 Types of Video Content Every Business Website Needs

Video creation can feel overwhelming, especially when you’re unsure of what types of video would be best for your company’s website. Before you begin, you want to have a clear understanding of what your goals are. Are you trying to…

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5 Tips for Looking Your Best on Camera

Going in front of a camera can be nerve wracking, so being confident in your outfit choice can make all the difference in your delivery and your audience’s perception. If your video is meant to engage your audience, then your…

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graphic - in an online interview

Are Virtual Events Here to Stay?

When the COVID-19 pandemic began, there was a massive shift from physical events to virtual alternatives. After nearly two years of this “new normal,” we’ve all grown accustomed to virtual conventions, keynotes, trade shows, and conferences. Of course, this was…

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woman editing a film

5 Reasons to Intern at a Production Company

Whether you’re a college student seeking credit in your senior year, or you’re hoping to acquire basic knowledge and experience to start a career in film or production, it must come as no shock that the best way to do…

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Video Content & SEO: What’s the Relationship?

You’ve undoubtedly heard of the term Search Engine Optimization – or SEO, for short. If you’re familiar with this channel of digital marketing, you may immediately think of improving site speed, creating blog posts, or perhaps cleaning up 404 errors…

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