Video Production Insights, Research & Articles

The Power of Simplicity in Digital Marketing Campaigns

March 30, 2023 Video Production

In the world of digital marketing, there’s a common saying: “Don’t try to boil the ocean.” This simple piece of advice encapsulates the importance of keeping your marketing campaigns narrow and focused. In an age where attention spans are shorter…

Maximize Your Tech Company’s Reach with Budget-Friendly Video Podcasts: Harness the Power of AI

March 29, 2023 Podcast Production

In today’s rapidly evolving business landscape, tech companies must find innovative and cost-effective ways to maintain a strong presence in the market. One solution that has emerged as an essential tool for content marketing is video podcasting. YouTube was recently…

Yes, AI is Here to Stay for Video. No, That Doesn’t Mean My 4 y/o Can Edit Your Marketing Video

March 28, 2023 Video Production

I miss sitting in an edit room. It’s been 3 years since Covid shut everything down and our digital media production company is now fully remote. In a million ways, this is great. There’s also a lack of personal connection…

Explainer Videos: What Are They & What Makes Them Effective?

March 15, 2023 Video Production

The World Wide Web certainly has no shortage of video content. Companies and brands rely heavily on their video content to drive their business through web traffic, sales and overall brand awareness. But a large part of any video marketing…

B2B Podcasting: Definition, Benefits & Strategy Guide for 2023

February 28, 2023 Podcast Production

Podcasting is a popular and effective way of distributing content to a wide audience. B2B podcasting, in particular, can be especially beneficial for businesses trying to engage with their target market. In this article, we’ll discuss the definition of B2B…

Podcast Listening: How to Get the Most Out of Podcasts

February 21, 2023 Podcast Production

Do you want to learn how to listen to podcasts and get the most out of them? Podcasts are an increasingly popular way for people to stay informed, entertained, educated, and even inspired. They span a variety of topics and…

How to Start an Internal Company Podcast [2023 Guide]

February 13, 2023 Podcast Production

Now that you’ve decided to start an internal company podcast, it’s time to get the ball rolling. This guide will help you plan and launch your podcast in the new year. First, let’s talk about what led you to the…

Podcasting and Brand Content: How Do They Work Together?

January 28, 2023 Podcast Production

As the world of marketing, content and communication evolves, so too does the use of podcasting as a form of content. If you have a strong marketing strategy, you are likely using various types of marketing tools and creating content…

The 7 Biggest and Most Common Podcasting Mistakes

December 20, 2022 Podcast Production

Podcasting is the perfect medium for connecting with your audience and sharing ideas. Whether you started a podcast to pass the time as a side hobby, or it’s a primary way you drive new business and market your brand, the…

How to Use Podcasting as a Marketing Tool for Your Brand

December 12, 2022 Podcast Production

Podcasting isn’t exactly a new tactic, but they have become an increasingly popular marketing tool as they provide a unique platform to connect with potential customers and a niche audience. Utilizing podcasting can be a powerful way to engage and…

Complete Podcast Editing Guide [2023 Updated Edition]

September 9, 2022 Podcast Production

There’s a common misconception that once you hit “record” and start talking, your podcast is complete. In reality, the recording is just the first step of many in the podcasting process. Once you’ve recorded your episode, it’s time to edit….

Podcast vs. YouTube Channel: Which One is Right for Your Business or Brand?

July 22, 2022 Podcast Production

There are many different ways to build a personal brand or promote your business these days. But two of the most popular methods are starting a podcast or launching a YouTube channel, and both of these forms of content have…

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