Video Production Insights, Research & Articles

Explainer Videos: What Are They & What Makes Them Effective?

March 15, 2023 Video Production

The World Wide Web certainly has no shortage of video content. Companies and brands rely heavily on their video content to drive their business through web traffic, sales and overall brand awareness. But a large part of any video marketing…

B2B Podcasting: Definition, Benefits & Strategy Guide for 2023

February 28, 2023 Podcast Production

Podcasting is a popular and effective way of distributing content to a wide audience. B2B podcasting, in particular, can be especially beneficial for businesses trying to engage with their target market. In this article, we’ll discuss the definition of B2B…

Podcast Listening: How to Get the Most Out of Podcasts

February 21, 2023 Podcast Production

Do you want to learn how to listen to podcasts and get the most out of them? Podcasts are an increasingly popular way for people to stay informed, entertained, educated, and even inspired. They span a variety of topics and…

How to Start an Internal Company Podcast [2023 Guide]

February 13, 2023 Podcast Production

Now that you’ve decided to start an internal company podcast, it’s time to get the ball rolling. This guide will help you plan and launch your podcast in the new year. First, let’s talk about what led you to the…

Podcasting and Brand Content: How Do They Work Together?

January 28, 2023 Podcast Production

As the world of marketing, content and communication evolves, so too does the use of podcasting as a form of content. If you have a strong marketing strategy, you are likely using various types of marketing tools and creating content…

The 7 Biggest and Most Common Podcasting Mistakes

December 20, 2022 Podcast Production

Podcasting is the perfect medium for connecting with your audience and sharing ideas. Whether you started a podcast to pass the time as a side hobby, or it’s a primary way you drive new business and market your brand, the…

How to Use Podcasting as a Marketing Tool for Your Brand

December 12, 2022 Podcast Production

Podcasting isn’t exactly a new tactic, but they have become an increasingly popular marketing tool as they provide a unique platform to connect with potential customers and a niche audience. Utilizing podcasting can be a powerful way to engage and…

Complete Podcast Editing Guide [2023 Updated Edition]

September 9, 2022 Podcast Production

There’s a common misconception that once you hit “record” and start talking, your podcast is complete. In reality, the recording is just the first step of many in the podcasting process. Once you’ve recorded your episode, it’s time to edit….

Podcast vs. YouTube Channel: Which One is Right for Your Business or Brand?

July 22, 2022 Podcast Production

There are many different ways to build a personal brand or promote your business these days. But two of the most popular methods are starting a podcast or launching a YouTube channel, and both of these forms of content have…

How to Be an Awesome Podcast Host

July 19, 2022 Podcast Production

So, you want to be a podcast host? Awesome! Podcasting is a great way to reach out to new audiences and build connections with like-minded people. Plus, it’s a lot of fun! You may feel like you need years of…

Do’s and Don’ts of a Business Podcast

June 21, 2022 Podcast Production

A podcast is a great way to get your business noticed. It’s an intimate medium that allows you to connect with your audience on a personal level, and it’s a great platform for promoting your business. But before you start…

black and white woman working in a factory

Storytelling on a Deadline

June 16, 2022 Video Production

Yesterday, reports came out that part of the reason for postponing today’s January 6th Committee hearing may be due to the compilation of the videos being used in the committee’s presentation. Rep. Zoe Lofgren (D-Calif), a January 6th Committee Member,…

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