• Sorrentino Media

How to Create a Great Podcast

Updated: Apr 5

If you’re a podcaster, then chances are you’ve asked yourself: “What’s the difference between a good podcast, and a great one?” Having a high number of downloads is certainly one way to tell if your podcast is a hit. But what about the content itself? Is each episode imaginative, captivating, and entertaining? Is your audience eager to play the next episode, or is your podcast merely background noise while they focus their primary attention elsewhere?

We’ve compiled our top tips, tricks, and principles below on how to craft a memorable podcast episode for your audiences.

Recommended Read: Creating a Podcast? Here's Some Tips to Help You Get Started

1) Don’t underestimate the power of story

Fans of comedy know that the best stand-ups begin with an anecdote. Why? Because storytelling is effective. Stories are proven to grab the attention and resonate with listeners. You’ll find stories rooted in most sermons, speeches, and lectures because they touch the minds and hearts of humans in an impactful and memorable way. We use stories in TV, movies, radio and books. Why wouldn’t we utilize them in podcasts, too? If you work a brief story into each episode, you’re bound to see an improvement in listeners.

2) Your opening is everything

We’ve all been there. You’re binging a Netflix show, and the next episode begins automatically. Even though you may have sworn that you’d stop at the end of the last one, you just can’t bring yourself to turn off the TV. Why? Because the opening immediately hooked you. The difference between a good podcast and a great one is that the opening instantly grabs your audience’s attention to where they cannot help but keep listening.

One way to do this is by spilling the major plot points of the episode at the beginning, without revealing the specifics and details. This will keep the curiosity and intrigue going in your listeners until the final reveal at the end of the episode. Of course, the opening depends greatly upon the kind of podcast you’re creating. But when you find a way to craft an opening that is immediately captivating, you’ll have a winner.

3) Keep your content and concept unique

In order to keep your show different from the competition, both the content and the concept itself should be unique and impressive. It’s the alluring concept combined with memorable content that will attract first-time listeners and keep old listeners coming back for more.

4) Connect with your audience on a personal level

This relates back to storytelling but involves much more than comical or emotive anecdotes. Your audience should see another layer of the show that is personal and relatable. When listeners connect with the host on a deeper level, they form a loyal fanbase. There’s a significant difference from being enjoyable and interesting to being loved and admired. Having a personal connection with your audience can make all the difference.

A way to do this is by showing emotion in each episode. Explain to your audience why you feel the way that you do on certain subjects, your reasons for celebration and your causes for contempt. When you show emotion, your show starts to feel personal to them, and gradually becomes their favorite podcast. Podcasts that are topically relevant are good; the ones that resonate with audiences on a personal level are great.

Reach out if you need help creating & producing your own podcast

Sorrentino Media is a full-service video production company in NYC specializing in producing top quality content that is unique and creative. We work with many different brands and budgets, and always put our clients first to meet their needs, expectations, and deadlines. Mike Sorrentino is an expert storyteller whose passion and unmatched enthusiasm have resulted in long-term client relationships and a strong referral base.

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