Does a Social Media Strategy Need Video Content?
Updated: May 8, 2020
Many have felt that when it comes to social media, their brand simply does not exist. No matter how much a user posts or how many hashtags they utilize, they cannot seem to increase their overall engagement.
For those that are just starting out, they find that jump-starting their presence is even harder and real growth feels nearly impossible in comparison with similar brands that have seemingly mastered the social media universe.
If you find yourself in this situation, have you considered using video content across your social media channels? Integrating video content into your social media presence isn’t only essential to your engagement metrics and brand awareness, it can also be extremely easy and affordable.
What is the importance of video content?
It’s no secret that in the world of social media, video content is the reigning king. In 2017, more than 500 million people were watching Facebook videos every day, as were 82% of Twitter users. In 2020, those numbers have only increased – and drastically, at that. But why does video content have such a strong foothold for internet traffic?
Think of it this way: have you ever recommended a great book to a friend who decides they would rather watch the movie? Video has the ability to connect to viewers on a far more emotional level than that of written text, and its subtext doesn’t get lost or forgotten easily. In fact, a message can be communicated more quickly and efficiently in video form.
In addition to the overall emotional connection, there’s the mental component. If you think back to the time you spent on social media over the last few days, can you recall a video that you saw? Now what about an online article or social media post? Like most users, you can probably recount the general message of the video far quicker than you can recall the context of the article. There are studies and statistics supporting this very thing.
A viewer will retain 95% of a message when they watch it in a video, as opposed to the mere 10% when they read that same message in an article. That is a staggering gap between the two forms of content, and it should tell you right away why video content is so important to your social media strategy.
Do you need a large budget to create high-quality video content?
If you are under the impression that enhancing your social media presence with video content is going to be costly and time-consuming, you’re not alone. But the truth is, it can be as simple as learning a few video production techniques that will allow you to record high-quality video content on your own. If that isn’t something you feel comfortable doing, there are several sites where you can purchase stock video and implement your own logo.
However, if you are looking for unique video content that is customized and tailored to your brand, a video production studio is the way to go. Sorrentino Media specializes in social media video content. We churn social media content quickly, we work with all budgets and timelines, and we create sharp, impressive video content for Facebook, Twitter, Instagram & YouTube channels.
Reach out to us to discuss video content production and start increasing your following, presence and impact on social media today!
In the meantime, check out some examples of our social media video production below: