• Sorrentino Media

Signs You Need Media Training


If you’re hoping to become a well-respected and highly sought-after expert in your field, you’ve undoubtedly been seeking opportunities to speak on television, radio or print. But once you’ve secured those media placements, either through the assistance of a skilled publicist or on your own, will you nail the interview? Do you feel confident that the interview will go so well that you’ll be called back for more? If you’re unsure, then you might benefit from media training.


Media training will teach you the skill of anticipating the questions of your interviewer while simultaneously delivering your message with poise and clarity. It will also help you communicate more effectively with the media, without being quoted out of context.

Check out our top three signs of a person who would greatly benefit from media training.


Are you uncomfortable, nervous or stressed when public speaking?

It is not uncommon to feel anxious prior to going live on television or radio. To a degree, these nerves can be a good thing so that you aren’t over-confident in yourself and potentially caught off guard if the interview doesn’t go the way you thought that it would. However, being overwhelmed and overly anxious moments before your interview can also be detrimental. A lack of confidence might impact your ability to convey your brand’s message appropriately to both the TV anchor and your audience.

One of the amazing benefits of media training is that it can help you train your body to feel relaxed and confident. By making small but meaningful adjustments to your tone and body language, you can feel and exude confidence both on and off the camera.


Do you use excessive filler words when speaking, such as “like” and “um?”

This is a common mistake among beginners, and it’s one that needs to be quickly corrected. A media trainer will provide key advice and guidance on how to minimize these filler words. Your personal mannerisms and choice of words play a significant role in the overall outcome of an interview. You may not even be aware of what you’re doing and how it’s negatively impacting the way in which you present yourself to the media.

Professional media training can truly make the difference between establishing either a positive or a negative impression to the public.


Do you feel relieved once your interview has ended?

It’s perfectly natural to feel relief once a major event has passed with success – but is the root of this relief stemming from feelings of confidence that the interview went as well as it possibly could have? Or is it relief that the interview is done and over with? Further, is the relief coupled with uncertainty that you didn’t get your message across properly?

A media trainer will work with you to ensure you have a great interview each and every time you’re in front of a camera. They will help you cut through the “fluff” and get to the root of your message, allowing you to weave in short sentences that gets your point across, which the media can then edit and use to create sound bites.

Additionally, there is a fine line between answering your interviewer’s questions and still delivering a clear and concise message, or just simply pivoting the conversation back to your company in a salesy manner. You should know your message so well that you can focus on other topics that arise during an interview, and be fully aware of the situation, while still feeling comfortable and confident in your overall delivery.


Contact Us for Media Training Today!


In truth, everyone can benefit from media training – whether you’re the spokesperson for an organization, a small business owner looking for media attention, or just a person with a message that the world needs to hear. Media training offers invaluable guidance and tips to ensure you’re ready for your on-air debut. So, if your answer to any of the above questions is a resounding “YES,” we strongly encourage you to reach out to Sorrentino Media today!

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