Video Production Insights, Research & Articles

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Is Video Production Worth It? [Top Reasons to Invest in a Production Company]

May 13, 2020 Video Production

You Should Invest in Video Production & Here’s Why… Video marketing is the use of video to promote your brand, service and/or product. In today’s social media and technology driven world, video content has become an increasingly more powerful tool…

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Does a Social Media Strategy Need Video Content?

May 6, 2020 Video Production

Many have felt that when it comes to social media, their brand simply does not exist. No matter how much a user posts or how many hashtags they utilize, they cannot seem to increase their overall engagement. For those that…

In Response To Coronavirus, There Has Never Been A Better Time For Webinars And Live Streams

March 3, 2020 Media Training

In the wake of one of the biggest pandemics since 2009’s swine flu, COVID-19 has the world worried about even the slightest exposure. Now reaching over 27 countries, the world has taken serious precautions against the additional spread—including closing schools…

This is What’s Missing in Most NYC Studios

June 5, 2019 Media Training

When we first opened the doors to our midtown Manhattan studio, my wife (who knows a thing or two as the CEO of Pace Public Relations) gave me a valuable piece of advice; the client experience is just as important…

This is a Game Changer for Content Marketing

May 16, 2019 Media Training

Marketing. Content. Content marketing. Marketing content. That’s all we hear about. We need to create content to market our businesses. I should know this more than anyone; we’re in the content marketing business. So, every so often I have to…

The Reel Scoop: How to make engaging instructional videos

November 4, 2017 Video Production

You have valuable information you want to share. Whether it’s explaining how to use a product, employee training, or sharing “Life Hacks”; you need to convey message as effectively as possible. The best way to do that? Make a video….

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