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Does a Social Media Strategy Need Video Content?

Many have felt that when it comes to social media, their brand simply does not exist. No matter how much a user posts or how many hashtags they utilize, they cannot seem to increase their overall engagement. For those that…

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In Response To Coronavirus, There Has Never Been A Better Time For Webinars And Live Streams

In the wake of one of the biggest pandemics since 2009’s swine flu, COVID-19 has the world worried about even the slightest exposure. Now reaching over 27 countries, the world has taken serious precautions against the additional spread—including closing schools…

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michael sorrentino

This is What’s Missing in Most NYC Studios

When we first opened the doors to our midtown Manhattan studio, my wife (who knows a thing or two as the CEO of Pace Public Relations) gave me a valuable piece of advice; the client experience is just as important…

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This is a Game Changer for Content Marketing

Marketing. Content. Content marketing. Marketing content. That’s all we hear about. We need to create content to market our businesses. I should know this more than anyone; we’re in the content marketing business. So, every so often I have to…

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the real scoop michael sorrentino

The Reel Scoop: How to make engaging instructional videos

You have valuable information you want to share. Whether it’s explaining how to use a product, employee training, or sharing “Life Hacks”; you need to convey message as effectively as possible. The best way to do that? Make a video….

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