Marketing. Content. Content marketing. Marketing content. That’s all we hear about. We need to create content to market our businesses. I should know this more than anyone; we’re in the content marketing business. So, every so often I have to remind myself to practice what we preach. On a recent walk into the office, I was reminded of a client that hired us to produce a video for their video brochure. If you haven’t heard of video brochures, prepare to be blown away. It’s bas

I have a confession to make: I used to be incredibly bored at work. I loved producing video, but I was forced to do it on a factory scale. I was just churning out material without really thinking it through. When I expressed frustration, the response always came down to budgets, "those kinds of videos cost a lot of money and time." Then, I was lucky enough to get laid off from an employer that was closing their New York office. This gave me the window to start my own shop. No