• Sorrentino Media

5 Reasons to Invest in Video Production

Updated: Jun 8

You Should Invest in Video Production & Here’s Why…

Video marketing is the use of video to promote your brand, service and/or product. In today’s social media and technology driven world, video content has become an increasingly more powerful tool where organizations are able to connect with potential buyers and influence consumers. Needless to say, there are countless opportunities to use video in your marketing strategy, and we wanted to share our top 5 reasons to invest in video production.

1. Tell Your Story

Every person, company and brand has a unique story and a one-of-a-kind message. Video is the only way to tell that story in a way that will not only reach a tremendous scope of audiences but will also resonate with viewers. For example, “About Us” videos are an excellent way to attract potential employees, drive new business and spread awareness of your mission. A production company will create gorgeous video content that captures who your company is, what you represent, and why you stand apart from the competition.

2. Share Testimonials & Successes

In addition to telling your own story, sometimes a satisfied customer can tell it even better. A video testimonial where customers discuss their experiences and success stories can provide an entirely new level of branded content which opens countless opportunities for your marketing strategy. A seasoned video production company will know the best way to shoot a testimonial video where it engages viewers and entices them to learn more about your brand.

3. Customer Experience

When it comes to sales, oftentimes the most powerful selling point is your video content. A production company can help you create an engaging sales video that features your product, company or brand which will manage expectations, answer primary questions and keep viewers updated. All of which improves overall customer experience.

4. Drive More Leads

Having video on your website is going to retain more visitors, lengthen their average session duration, increase pageviews and improve the likelihood that they will submit a contact form or give you a call directly. Implementing video content on your site is going to improve engagement metrics all around, and a video production company has unique perspectives on what kind of video will best suit your website and business to drive the most leads and engagement.

5. Improve Team Efficiency

Video content doesn’t have to be purely for your current or potential customers, or to grow your engagement metrics. It can (and should) be used as a tool to improve the efficiency of your team internally. For example, an experienced production company can help you create an introductory video for new hires which answers the most frequently asked questions at your company, allowing your entire team to make the most efficient use of their time.

If you’re interested in learning more about video production, contact us to discuss how video content can benefit your business. Sorrentino Media is a digital-first video production company with a state-of-the-art production studio in NYC. Reach out to us about your next video production project today!

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