What is a Production Company? [+ Other Frequently Asked Questions]
Updated: Aug 5
A production company produces visual or audio entertainment, such as film, plays, radio content and television programs. They create video content from start to finish – whether this be in the form of a feature film, short film, social media video, commercials, YouTube content, and so forth.
They will assist with scripting, filming, final production, and everything in between. Pre-production will revolve around the planning, budgeting, scripting, and casting, while post-production involves editing the video content and preparing for its final copy. A production company will also be responsible for marketing and distributing the content once it has been created.
If you are looking to create any kind of video content, working with a production company is a great way to ensure that your project is completed efficiently and effectively. These companies have the resources and experience necessary to bring your vision to life – whether it be for a small business or a major motion picture.
What Are the Types of Production Companies?
There are a few different types of production companies, each specializing in a particular area of video production. Here are a few examples:
Commercial Production Companies: These businesses focus on creating commercials for television, radio, and the internet.
Film Production Companies: As the name suggests, these companies produce feature films and documentaries.
Television Production Companies: These businesses create content for broadcast on television networks and streaming platforms.
Web Series Production Companies: These businesses focus on creating content for distribution online, typically in the form of a web series.
What Does a Production Company Do?
A production company is responsible for the creation of visual or audio entertainment. This can take the form of film, television programs, radio content, and so forth. Production companies will work with scripting, filming, final production, and everything in between.
Pre-production revolves around the planning, budgeting, scripting, and casting while post-production involves editing the video content and preparing for its final copy. A production company will also be responsible for marketing and distributing the content once it has been created.
If you are looking to create any kind of video content, working with a production company is a great way to ensure that your project is completed efficiently and effectively.
Recommended Read: What Does a Production Company Do?
What is the Difference Between a Producer and a Production Company?
A producer is an individual who helps to oversee the development of a film, television program, or other type of audio or visual entertainment. A production company, on the other hand, is a business that specializes in the creation of this type of content.
A producer may work for a production company or they may be independent. If they are independent, they may work on multiple projects for different companies. A production company will typically have a team of producers who work on various aspects of each project.
How Do Production Companies Make Money?
Production companies generate revenue through a variety of means. They may charge for their services, they may receive funding from investors or backers, or they may generate revenue through the sale or distribution of the content they create.
For example, a production company that creates a feature film will typically sell the rights to that film to a distributor. The distributor will then release the film in theaters and generate revenue through ticket sales. The production company will receive a portion of this revenue.
Similarly, a production company that creates a television show will typically sell the rights to that show to a network or streaming platform. The network or platform will then generate revenue through advertisements or subscriptions and the production company will receive a portion of this revenue.
How to Choose a Video Production Company
1) What Type of Production Company Do You Need?
This is the first thing you need to figure out when you’re seeking out a production company for your brand. What kind of production company do you need specifically? There are multiple types.
While of course there are film production companies, where their primarily focus is on creating content for movies and television, there are also production companies that are strictly geared towards social media videos, YouTube content, and video footage for the websites of businesses and corporations.
Further, there are audio production companies which work alongside the radio or music industry and will record, produce and publish music for their consumers. This would also include the increasingly popular demand of podcasts. Of course, if a production company is large enough, they can do all of the above under the same roof.
Regardless, before you can really home in on the right production company for your brand, you first need to narrow down the category.
2) Have They Worked on a Similar Project?
You’ll also want to take note of the other companies and brands that the production company has worked with. Are any of them widely known? Have they handled large projects with major corporations, or have they primarily worked with small businesses? Check on their website for a page that lists previous clients, do your due diligence to get some solid background information on the production company’s history and work experience, and obviously, take note of any previous projects or clients that are similar to your own!
3) Do They Have a Good Reputation & Positive Reviews?
Of course, once you’ve done your research and had a look at their previous clients and projects, you’ll also want to make sure that the production company has a solid reputation. Are they known for being reliable?
A small but essential part to choosing a production company lies in the feedback and reviews they’ve received from previous clients. Often times, a production company will have various testimonials on their website for you to browse, but you can also do your research by reading through their Facebook and Google My Business reviews. This will give you a clear indication of the quality of their work, and if you get the green light in your head to choose them for your next project.
4) What is Your Budget?
The last thing you need to do before finally making your decision is to establish a budget for your project. How much are you willing to spend on this venture? It goes without saying that you'll want to work with a production company that can accomplish your project in a timely manner while remaining on budget.
Contact Sorrentino Media
Sorrentino Media is a national, digital-first video production company headquartered in Manhattan, NYC. We specialize in short-form digital content, and as a boutique production company, we provide service and attention to our clients that large production studios simply cannot match. We have a team of experienced professionals who can help you with every step of the production process, from pre-production to post-production.
We have a vast list of video production projects that we’ve worked on, and we would love to hear about your needs for video production and see how we can make your goals a reality. Get in touch with us today to learn more about what we can do for you!