When the COVID-19 pandemic hit, remote work became a new normal for a vast array of industries, including video production. Crew members are able to capture high-quality video with zero in-person contact between staff or talent. In fact, remote production is being used for all forms of live events – ranging from large conferences with several panelists to instructional videos with just one or two speakers on screen.
Sorrentino Media recently produced an instructional video for the Great Wolf Kitchen. With a simple remote video production set up, consisting of an iPhone and lighting, our team was able to capture this cooking instruction video from a remote location, and the results were outstanding. Check it out below!
What are the perks of shooting remotely?
While remote production requires less equipment and travel, and therefore may not have the same glamourous feel as traditional production, there’s no doubt that the quality is more than adequate in completing any video project.
There are several benefits of remote production:
Cost-effective: Remote production is a more cost-effective solution as it requires less equipment and travel.
Increased flexibility and scalability: With remote production, you have the flexibility to scale up or down depending on the project requirements. For example, you may only need one or two cameras for a small project, but for a larger project, you may need four or five cameras.
Quick turnaround time: Remote production can be turned around quickly as there is no need to travel and set up equipment on site.
Increased safety: Remote production is a safer option as it eliminates the need for in-person contact between staff or talent.
From demo or learning videos, instructional videos – such as the above video with Great Wolf Kitchen – customer testimonial videos, explainer videos, promo videos, webinars, and much more, the types of video that can be produced remotely are endless.
If you’re looking to create video content that is a step up from Zoom, then remote video production would be the right choice for you!
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Instructional Video FAQ
What are instructional videos?
Instructional videos are exactly as they sound: a type of video content that provide step-by-step instructions on how to do something. They can be used to teach viewers how to use a product, cook a meal, or follow a fitness routine.
What makes an instructional video effective?
An instructional video must be clear, concise, and easy to follow. The steps should be laid out in a logical order and demonstrated in a way that is easy to understand. Additionally, it is important to use visuals and audio that are high quality so that viewers can see and hear the instructions clearly.
What are some of the benefits to creating instructional videos?
Instructional videos are an excellent way to engage with your audience and provide them with valuable information in a concise and digestible format. When done correctly, instructional videos can be an extremely powerful marketing tool. And, with the rise of social media, they can be easily distributed and shared with a wide audience.
Where should you post instructional videos?
There are a number of places where you can post instructional videos, including your website, YouTube, and social media platforms such as Facebook and Instagram.
Related Post: Where Should You Post Your Video Content?
How long should an instructional video be?
The length of an instructional video will depend on the complexity of the task being taught and the attention span of your target audience. In general, instructional videos should be between two and five minutes in length.
Tips for Planning an Instructional Video
Before production can begin, there are a few key things that need to be considered when planning an instructional video. Here are a few tips:
Define the objective: What do you want your viewers to learn or take away from the video?
Keep it simple: Don’t try to cram too much information into one video. focus on teaching one thing at a time.
Write a script: This will help to ensure that your video is clear and concise.
Use props and visuals: This will help to break up the monotony of someone talking on camera and make the instructions easier to follow.
Choose the right format: Decide whether you want to create a live action video or an animated video.
Find the right talent: Choose someone who is comfortable speaking on camera and delivering the instructions clearly.
Plan for distribution: Decide where you want to post the video and how you will promote it.
As a video production studio, it’s critical that our team be able to access and share content on a daily basis. When the COVID-19 pandemic struck, the only feasible response to the challenge was that our team go entirely remote.
If you have an instructional video project in mind, reach out to Sorrentino Media today to discuss remote content creation and see how it can fit your schedule, timeline, and budget. Our boutique production company headquartered in NYC will produce gorgeous, high-quality video content for your business or brand.