- Sorrentino Media
Explainer Videos: What Are They & What Makes Them Effective?
The World Wide Web certainly has no shortage of video content. Companies and brands rely heavily on their video content to drive their business through web traffic, sales and overall brand awareness. But a large part of any video marketing strategy is knowing the right kinds of video to create for your specific brand, and one such kind of video is generally an explainer video.
What are explainer videos?
Explainer videos are one form of content that has become increasingly popular over the years. They focus on delivering a message quickly and efficiently in an entertaining way, usually with visuals and voice-over narration.
They provide a brief overview of a topic or product. These videos typically tell a story to help the viewer understand what is being presented. They can also be used to explain a process or solution to a problem. They’re designed to quickly notify viewers of what a product or service is, how they work together and why someone should choose that product or service.
What makes explainer videos so effective?
Explainer videos are short, informative videos that explain a concept or process in an engaging and easily digestible way. Businesses are able to use visuals to communicate their message or to introduce new products or services. These videos are designed to take more complex ideas or story, and shorten them into a format that is quickly digestible and will leave an impact on viewers.
Let's dive into the top seven reasons why an explainer video could make all the difference for your brand.
1. Excellent for social media campaigns or email marketing
If you've ever found yourself waiting for something - whether you're in the waiting room at the doctor's office, at a bus stop, or waiting for a friend - you have undoubtedly instinctively reached for your mobile phone to kill the time. People are attached to their phones, especially their social media accounts. Which is why video ads now flood the feeds of all major social media channels. They work. Explainer videos are perfect for social media because they can help break up long blocks of text, keep users engaged, and make sure your message is both heard and seen very clearly.
2. Video is more effective than text, and makes it easy to showcase how a product or service works
One of the biggest advantages of explainer videos is that they make it easy to showcase how a product or service works in a way that text simply cannot. With an explainer video, viewers are able to actually see how your product works instead of just reading instructions on how to use it. This helps engage them further and keeps them from having to search for answers or get confused.
3. Higher rates of engagement, shares and conversions
When used correctly, explainer videos can help increase engagement and leads to higher rates of shares and conversions. They are easy to share on social media and offer a clear message that viewers will be able to quickly understand. Whenever a user likes or comments on your video, that's an engagement. The more users who engage with your video, the more times that video is going to show up in the feeds of other users, and you'll get potentially hundreds or thousands of more eyes on your explainer video, allowing for more opportunities for sales.
4. Explainer videos are more cost-effective than other forms of video content
Explainer videos are relatively inexpensive compared to other kinds of videos such as commercials or product demos. They do not require a big budget, and can be made in-house with existing resources. This makes it easier for businesses to create explainer videos on their own without necessarily having to hire outside professionals, agencies or production companies. Furthermore, they are easily customizable, so they can be created to suit a wide range of needs and can be updated in time if needed.
5. They improve organic reach and visibility on search engines
Explainer videos can help increase your SEO tactics, organic reach and visibility on search engines. They will make it easier for people to find your website or product, as it is more likely that videos with relevant keywords will appear near the top of search engine rankings. This means that when someone does a Google search for something related to your business, they are more likely to find your explainer video first.
6. They make complex concepts easier to understand
Explainer videos make it easy for viewers to comprehend complex concepts that may otherwise take a lot of time and effort to explain in written form. With the help of visuals, animations and voiceovers, these videos can succinctly illustrate complicated topics in just a few minutes and get right to the point quickly. This makes it easier for viewers to understand the message in a short amount of time, and simplifies the process for them.
7. They can help you stand out from the rest of the competition
Explainer videos can be a great way to differentiate your brand from the competition. With an explainer video, you are able to put forward your unique offering in a creative and engaging way that will help viewers remember your product or service. Furthermore, it will make it easier for potential customers to recall your business when making their purchasing decisions.
Investing in a video content strategy and creating explainer videos can be a great way to engage customers and drive conversions. With the right approach and well thought out content, explainer videos are an effective tool for helping your business stand out from the competition and reach more people.
As a full-service video production company, video content is what we do best. We can create high-quality, effective explainer videos which will convey your message, educate your audience, and show your expertise as a thought leader in your industry. To learn more, get in touch with Sorrentino Media today.